Mitsubishi Motors Canada and Canadian dealers make donations of $316,000 and 4,690kg of food to supporting food banks
October 17, 2025 -- Mississauga, ON
This year marks the fifth anniversary of Mitsubishi Motor Sales of Canada's (MMSCAN) national Driving to End Hunger campaign -- a heartfelt initiative uniting Mitsubishi dealerships and communities across the country to help fight food insecurity.
Throughout several weeks leading up to World Food Day on October 16, Mitsubishi dealerships from coast to coast collected monetary and food donations in support of Food Banks Canada and local food banks nationwide.
Together, Mitsubishi Motors Canada and its 97 dealerships raised a combined $316,000 and gathered more than 4,690 kilograms of food. Beyond dealership efforts, MMSCAN's head office and Parts Distribution Centre teams in Mississauga contributed through food drives and volunteer work -- all part of their shared mission to make a difference.
Since the campaign's launch in 2021, Mitsubishi Motors Canada and its dealer network have donated more than $1.1 million to national and local food bank organizations.
"I want to thank our dealers, customers, and the communities our Mitsubishi Motors stores serve for giving generously to this important cause," said Kenichi Kawaji, President and CEO of Mitsubishi Motor Sales of Canada. "Having every one of our Canadian dealers take part in the Driving to End Hunger campaign speaks to their commitment to community and the values that define the Mitsubishi brand."
Kirstin Beardsley, CEO of Food Banks Canada, shared her appreciation:
"World Food Day is a time to raise awareness of hunger and poverty and inspire action. We are incredibly grateful to Mitsubishi Motors and its dealerships for donating more than $316,000 in food and funding this year. Thanks to their generosity, we can continue working toward our vision of a Canada where no one goes hungry."
To learn more about Driving to End Hunger or to donate directly, visit foodbankscanada.ca.
You can also explore photos and highlights from dealerships across Canada on the Driving to End Hunger page.
Food Banks Canada provides national leadership to relieve hunger today and prevent hunger tomorrow. Partnering with more than 5,100 food banks and community organizations, the network supports millions of Canadians experiencing food insecurity. Over the past decade, Food Banks Canada has shared nearly $168 million in funding and distributed 1.4 billion pounds of food to strengthen local communities and reduce the need for food banks.
Learn more at foodbankscanada.ca.
Established in 2002, Mitsubishi Motor Sales of Canada (MMSCAN) oversees sales, service, and marketing for Mitsubishi Motors in Canada. With 97 dealerships and over 2,100 employees, the company supports communities across the country through its Mississauga head office and Parts Distribution Centre.
The 2025 lineup includes the RVR, Eclipse Cross, and Outlander/Outlander PHEV -- innovative vehicles that embody Mitsubishi's commitment to performance, reliability, and sustainability.
The Mitsubishi name, logo, product names, feature names, images, and slogans are all trademarks and managed by Mitsubishi Motors Canada.
